Short Codes

What are Short Codes?

Short codes are the five-digit numbers that are often used in print and broadcast advertising, competitions, packaging and a number of value-added services, for customers to contact an organisation.

Because they are normally only five-digit numbers, they are easier to read and remember than normal telephone numbers.

A short and memorable number allows incoming communication from an otherwise unknown lead. It’s a simple way to encourage potential customers, users or other stakeholders contact you.

Five-digit Short Codes, or MSISDN numbers, are billed at a pre-determined, advertised, and higher-than-normal rate. They are available on all cellular service networks, including Cell-C, MTN, Telkom Mobile, Vodacom and 8ta. These days, network operators have introduced a series of Short Codes with price ranges to suit any budget.

The revenue that is generated by using these Short Code numbers is shared between the Short Codes owner, the mobile operator, and OGBULKSMS. The revenue share depends on the price band and the network.


Campaigns can be customised to suit your specific requirements, and you will be able to edit or change:

  • The response sent
  • If the incoming SMS should be forwarded to an email address or a mobile number

Cellular networks vary their payments according to their individual revenue share models (see below), but a minimum monthly volume of 500 messages per network will be required before OGBULKSMS will pass on any revenue to clients.