Short Code Keywords – what are they?
Keywords are the words that your customers use to identify the product, service or request that they are interested in. When paired with a Short Code, Keywords become a very powerful tool – creating a unique SMS identity to which you can assign a particular response.
You’ve probably come across Short Code Keywords before, for example: “SMS ‘OGBULKSMS’ to request further information.”
This simple call to action gives your customers a quick, cheap and channel to contact you through.
Why use Short Code Keywords?
There are many good reasons to use Short Code Keywords.
Firstly, Short Code Keywords are incredibly easy to remember, while the keyword itself gives your brand great exposure.
They allow consumers to easily make contact, thereby improving your interactions and generating leads.
The response from a Short Code Keyword is almost immediate, translating to high returns as you will never miss a lead.
Effective Short Code Keyword campaigns and initiatives:
- Respond to a promotion or offer
- Request a callback
- Request information or a brochure
- Book a test drive
- Place a competition vote
- Receive a promotional coupon/voucher
Just as the Short Code Keyword is simple for consumers to use, we’ve made the OGBULKSMS system easy for our clients to operate. Our keyword platform is uncomplicated and easy-to-use, ensuring that anyone, anywhere can manage his or her Keywords and Short Codes.
Additionally, the advanced management tools on our SMS Short Code Keyword service allow you to alter how you receive the message, by email, mobile or to a URL, and customise the response you send.
To register for your own Short Code Keyword, you first need to be a registered user of OGBULKSMS. Once you have registered, you can apply for your unique keyword and your campaign, service or promotion will be swiftly setup.
Keywords are purchased for a period of one year, with outgoing replies charged at a standard SMS rate. The table below outlines the costs associated with running a Keyword with a Short Code.